Seller Policy

I. GENERAL PROVISIONS

1. Scope: This policy applies to all sellers registered on TikTok Global Shop (the "Platform"), covering all countries/regions and related business segments open to the platform.

2. Compliance basis: Sellers must strictly abide by the platform rules, laws and regulations of the country/region where they are located and international practices, uphold the principle of honest operation, and protect the rights and interests of consumers and the health of the platform ecology.

3. Policy Effect: The Platform reserves the right to update this Policy in accordance with laws and regulations, market development and operational needs, and notify sellers through platform announcements. The revised policy shall take effect from the date of publicity. Sellers shall regularly check and comply with the latest policy.

2. Seller access and account management

1. Entry qualification:

o The enterprise seller shall provide valid business license, identity certificate of the legal representative, bank account information and other qualification documents required by the platform;

o Individual business sellers shall provide individual business license, operator identification certificate and relevant compliance documents;

o Cross-border sellers are also required to comply with the import regulations of the target market, and provide import and export rights certificates, customs clearance documents, etc.

2. Account Registration: Sellers shall register their accounts with true and accurate information. The same subject shall not register multiple accounts (except with the permission of the platform). If the account information changes, it shall be updated through the platform system within 7 working days after the change.

3. Account security: The seller shall properly keep the account information and be responsible for the account operation and the transaction results. If any abnormal account is found, the seller shall immediately notify the platform and cooperate with the investigation. It is prohibited to rent, lend, transfer or sell the account.

3. Commodity management

1. Commodity Access:

o It is prohibited to sell commodities that are prohibited by laws and regulations, infringe upon others' intellectual property rights, endanger personal and property safety or violate public order and good customs (see the "List of Prohibited Goods" on the platform for details);

o The commodity information shall be true, accurate and complete, including but not limited to the commodity name, description, specification, price, pictures, videos, etc., and shall not contain false, misleading or exaggerated publicity content;

o Cross-border goods shall meet the quality standards and labeling requirements of the target market (such as CE certification, FDA certification, etc.), and provide corresponding compliance certificates.

2. Price specification:

o The price of goods shall follow the principle of fairness and reasonableness, and price fraud (such as discount after inflated price, false original price, etc.) shall not be implemented;

o The price of the same product in different sales scenarios should be consistent, and the promotion price should clearly indicate the duration and rules of the activity.

3. Inventory management: Sellers should maintain the inventory information of goods in real time to ensure accurate inventory and avoid overselling. If the inventory is insufficient, they should remove the goods from the shelves or update the inventory status in time. If the order cannot be fulfilled due to inventory problems, sellers shall bear the corresponding responsibilities.

IV. Orders and Performance

1. Order processing: The seller shall confirm the order and arrange for delivery within a specified time after the order is generated (the specific time shall be subject to the platform publicity), and shall not refuse to perform the contract or delay the processing of the order without justified reasons.

2.  logistics ：

o Sellers should choose logistics service providers recognized by the platform to ensure that logistics information can be tracked, and cross-border orders need to provide valid logistics tracking numbers;

o The goods should be properly packed to avoid damage during transportation, and the delivery time should meet the requirements of the platform and target market. Failure to deliver within the time limit may lead to consumer complaints or order cancellation.

3.  after-sale service ：

o The seller shall provide after-sales service in line with the platform standards, including but not limited to return, exchange and refund, etc., and the response time shall not exceed 24 hours;

o For after-sale requests caused by product quality, description不符 or logistics problems, the seller shall take the lead in assuming responsibility and negotiate with consumers to solve the problem;

o Goods that support the "seven-day no-reason return" should be implemented according to the rules, and special goods (such as food, personal care products, etc.) may set reasonable return conditions according to local regulations.

V. Marketing and promotion

1. Content compliance: When promoting products through TikTok short videos, live broadcasts and other forms, the content shall be true and legal, and shall not contain false propaganda, vulgar information, infringing content or inducing words.

2.  sales promotion ：

o Promotional rules should be clear and transparent, and no false discounts, hidden conditions or misleading consumers should be set;

o It is prohibited to increase the sales volume or evaluation of goods by means of order brushing, review brushing and false transactions, and malicious competition (such as low price dumping and slander against peers) is not allowed.

3. Advertising: If you use TikTok Ads and other advertising tools for promotion, you must comply with the Advertising Law and the platform's advertising policies to ensure that the advertising content is true, compliant, and the target audience is accurate.

VI. Intellectual Property Protection

1. Rights protection: The seller shall ensure that the goods sold and related contents (pictures, words, trademarks, etc.) do not infringe any third party intellectual property rights (including trademark rights, copyright, patent rights, etc.).

2. Torture handling: After receiving the complaint of intellectual property infringement, the platform will check it according to the Rules on Intellectual Property Protection. The seller shall provide proof of non-infringement within the specified time. If the seller fails to provide proof within the specified time or the proof is invalid, the platform will take measures such as removing the goods and restricting the account function.

VII. Violation of regulations

1. Violations: including but not limited to false transactions, selling fake goods, infringement, false publicity, delayed performance, inadequate after-sales service, and disturbing the order of the platform.

2. Measures: According to the severity of the violation, the platform may take measures such as warning, product removal, exposure restriction, fine, account freeze, permanent ban, and reserve the right to investigate legal liability.

3. Appeal mechanism: If the seller has any objection to the result of violation handling, he/she can submit the appeal materials through the appeal channel of the platform within 7 working days after receiving the notice, and the platform will review and feedback the result within 15 working days.

VIII. Data and Privacy Protection

1. Data compliance: Sellers shall comply with the Personal Information Protection Law and other relevant laws and regulations, collect and use consumer information legally, and shall not disclose, abuse or illegally trade user data.

2. Privacy policy: The seller shall publish a clear privacy policy on the store page, stating the purpose, scope and use of information collection, and obtain the explicit consent of consumers.

IX. Supplementary Provisions

1. Policy interpretation: This policy is interpreted by the operation team of TikTok Global Shop.

2. Dispute settlement: Any dispute between the seller and the platform shall be settled through negotiation first; if no agreement can be reached through negotiation, the dispute may be submitted to the court with jurisdiction in the place where the platform is located for litigation settlement.

3. Contact channel: Sellers can obtain policy consultation and support through the "help center" or customer service hotline of the platform.

(Note: The specific policy rules are subject to the latest official version of TikTok Global Shop, and this policy is a general framework overview.)